Quality Policy

We strive to be number one in the Pakistani footwear industry



We are committed to attain this challenge by:

  • Best quality Shoes of various styles that fully comply with the customers’ needs and requirements with their regularity and legal requirements.
  • Meeting customer expectations and satisfaction.
  • Carrying out good products under best human and ethical conditions.
  • Continual improving processes, systems and employees welfare.
  • Train personnel (in-Head Office and/orBranches sources).
  • Enabling each employee to do his/her job “right the first time” with conformance.
  • Continual improving the environment and working conditions.
  • Timely deliveries at competitive prices.
  • Timely availability of resources.

The company continually strives to the effectiveness of quality management system through the use of quality policy, quality objectives, audit results, analysis of data, corrective and preventive actions and management reviews. The quality objectives are up-graded on routine basis for improving performance of different departments.